Bearse & Co. is an Austin-based consulting firm that develops and executes winning communications strategies for clients in the public, private and political sectors. Founded by veteran PR and political consultant Eric Bearse in 2007, we specialize in speechwriting, public relations and advertising campaigns in all mediums.

Bearse & Co. provides a broad spectrum of communications consulting services to leaders in and around Texas government, including:

  • Governor Greg Abbott
  • Former Governor Rick Perry
  • Speaker Joe Straus
  • The Texas Economic Development Corporation
  • The Texas A&M University System
  • Numerous state representatives, other elected officials and trade associations

Our private sector clients range from Fortune 500 Companies to family-owned businesses representing a diverse cross-section of the economy, including energy, telecommunications and entertainment.


Over the past two decades, Eric Bearse has earned a reputation as one of the most respected communicators in Texas politics. As a speechwriter, he’s crafted memorable messages for governors, senators and business leaders across Texas and around the nation. His advertising campaigns have generated millions in earned media for clients, and been praised as "especially brilliant," "nuclear strength" and "a home run."

Before establishing Bearse & Co. in 2007, Bearse served as Gov. Rick Perry’s chief speechwriter for eight years. During that time, he wrote more than 2,000 speeches and dozens of television and radio ads that helped make Perry the state’s longest serving governor. He also helped Gov. Perry write his first published book, On My Honor.

Prior to his stint with Gov. Perry, Eric served on numerous campaigns and as a congressional aide.

A 1993 graduate of Texas A&M University, Bearse was a proud member of the Fightin’ Texas Aggie Corps of Cadets and earned a Bachelor of Arts degree in political science. He, and his wife Jené, have two young children, Charlotte and Andrew, and reside in Austin.


Ted Royer is a 15-year communications veteran with extensive experience in politics and entertainment. While still in college, he became Deputy Press Secretary for the Texas GOP in 1998 and was named Communications Director two years later, serving as the group’s chief spokesman and PR strategist.

In 2004, Bearse hired him as a speechwriter in Gov. Rick Perry’s communications shop, where he later served as a spokesman for the governor’s campaign and state offices.

Royer also spent five years in Hollywood working for a variety of entertainment clients. As the Vice President of Publicity for Metanoia Films, he helped execute a grassroots marketing and earned media plan that made the company’s first movie, “Bella,” “the fall’s biggest surprise” according to the Wall Street Journal. As a creative writing consultant, Royer helped clients secure millions in financing and co-wrote and produced “Pioneers,” a branded series of shorts for the Oprah Winfrey Network.

Royer reunited with Bearse in 2013. He holds a degree in government from the University of Texas and lives with his wife and son in Austin.